The Digital Designing Of Advertising - 1454 Words

The Digital Designingâ„ ¢ Contest is the first-ever online based national level graphic designers’ competition with the slogan ‘Gear Up Designers’ in Bangladesh. The contest will be followed by an Exhibition and Awarding to promote the designers in the country. The competition would be comprised of creative designing in 5 graphic design disciplines viz Logo creation, Business Card design, Social Media stuff design, Typography and Digital Art. The contest is planned to be held in 3 phases which would be open for the age group between 25 to 35 ending with some workshops and preparing a Digital Designers’ Data bank. It is expected that more than 500 graphic designers will participate in the event whereas about directly 1,000 and indirectly 5,000 stakeholders will be engaged. As the designing Contest is inventive technology based and new in its kind in the country so the event is a big good opportunity to show the innovation and creativity to the spectators. In this digital era life is being explored with the evolved tools of the internet, apps, social networking, so the event is premeditated to encompass creative sketch in all these aspects. This is to note that we have already carried out email and social media campaigns alongside news coverage in favor of the inimitable initiative of the event and it draws a huge attraction among the designers as well as the incumbents. In addition, before final launching the event we will log the Jury Panel and will work for media coverage.Show MoreRelatedThe Product Of The Oreo Product839 Words   |  4 Pagesthe oreo product by the means of social media. In Twitter Oreo started advertising their different sort of products like designing their own packs of Oreo s and linking that to the shopping site. †¢ Pricing of the oreo product s reasonably attract s the customer s in the market. It is one important value proposition. †¢ Production and supply of products to the stores. †¢ Making available everywhere by the means advertising. †¢ Taste and quality of the oreo product s and their stylish packing isRead MoreSemo Essay1519 Words   |  7 Pagestime to the right customer increases sales, saves on advertising costs and fosters customer loyalty. (-- removed HTML --) SEO (-- removed HTML --) Search engine optimization, or SEO, includes both on-page and off-page optimization. Off-page SEO includes all the promotional tactics that you use on the Internet including selecting the right longtail keywords, encouraging customers to share content, buying PPC and other search and online advertising, developing authoritative links to other websitesRead MoreInternet Marketing1291 Words   |  6 PagesBusiness Unit 30: Internet Marketing Unit code: D/601/1102 Assignment Brief LEARNING OUTCOMES On successful completion of this unit a learner will: 1 Understand marketing through the internet 2 Be able to use the internet for promotion using digital marketing communications 3 Be able to produce market research to support customer relationship management 4 Be able to design an internet marketing plan. |Learning outcomes: |Assessment criteria for pass: The learner can:Read MoreInternet Marketing1284 Words   |  6 Pagesin Business Unit 30: Internet Marketing Unit code: D/601/1102 Assignment Brief LEARNING OUTCOMES On successful completion of this unit a learner will: 1 Understand marketing through the internet 2 Be able to use the internet for promotion using digital marketing communications 3 Be able to produce market research to support customer relationship management 4 Be able to design an internet marketing plan. |Learning outcomes: |Assessment criteria for pass: The learner can: Read MoreThe Problem of Light Pollution1613 Words   |  7 Pagespollution can have implications for the visual environment, affects human health, creates energy waste and results in undesirable economic consequences. There are a lot of advertising lights on the street. For example unordered set LED advertising plaque, landing light boxes bring the occupation of urban roads, and landing light box advertising special treatment. While some light is unavoidably reflected upward from illuminated surfaces, much of it spills outside the area that it is meant to illuminate creatingRead MoreInternet advertisement has its own uniqueness. The main thing about it is how it displays the1400 Words   |  6 PagesInternet advertisement has its own uniqueness. The main thing about it is how it displays the advertising. It has more quality when compare with other printed media. It is because internet adverti sements create content similar to the thoughts of human minds to influence consumers. Uniqueness about internet advertisement is that user’s cannot avoid it because it automatically appears on web page. They don’t need to browse or search for an ad it is very important to study the consumers’ attitude towardsRead MoreMarketing Strategy Of Nike, Inc. Essay1391 Words   |  6 Pageshave also been able to perform better in designing apparel and athletic equipment. The marketing strategy of Nike, Inc. lies on its world image and brand recognition, which UA is working hard to achieve. Hence, there are two possible ways which UA could differentiate itself from its competitors, including Nike and Adidas. These are: expanding its appeal to the women and focusing on having a wider reach and exploiting the potential of the social media advertising. The company needs to focus on womenRead MoreMarketing Plan For Strategic Partnership Group Program1573 Words   |  7 Pagespromotion toolkit, but it can be effective in attracting new customers to a retail store. Storewide markdowns reduce prices on a wide range of products in a store for all customers. A storewide promotion can be more effective when supported by a large advertising campaign to inform consumers in the area about the potential sale. Although this promotional strategy reduces the per unit income for retail stores, the increased sales volume can boost total revenue and inventory turnaround. In addition to balancingRead MorePepsi Marketing Case Study Chapter 141005 Words   |  5 Pages1. Consider PepsiCo’s advertising throughout its history. Identify as many commonalities as possible across its various ad campaigns. How is this campaign consistent with PepsiCo’s brand image? Through all the year they are having slogans about new generation and changing the world. New generation is young generation and Pepsi is for young people or for those who are thinking young. New generation is a choice. I can see expression new generation mentioned a lot of times (1964–1967: Come AliveRead MoreHow Apple Has Improved The Area Of The Details About The Different Types Of Businesses Essay1087 Words   |  5 Pagesof iPhone 5s. It was available in 31 different countries within a week of release and was available to 100 countries at the end of calendar year. Always Apple was able to conquer each and every aspect of supply chain from the retail store to the designing of new product. Apple’s large demand volumes allows the company to grab high profit margins on its own products. Sales and marketing is another area where Apple has excelled. When Apple iPod was launched in 2000’s Apple has a very innovative and

Decision And Delivering Feedback Is Important For...

Considering that seeking and delivering feedback is important for individuals and the organization, I wanted to further discuss the issue and asked him: â€Å"What are the sources of feedback in your organization?† Mr. Luo explained that managers, such as him, received feedback from supervisors, peers, and subordinates; sales persons received feedback from managers, peers, as well as customers. This practice conforms to multisource feedback, also known as 360-degree feedback in our textbook. Did he have safeguards to make multisource feedback safe and effective? Mr. Luo explained that every three months, the organization would evaluate each employee and seek feedback from the boss, immediate supervisor, and common staff as well as customers. The feedback is made anonymous to protect the safety of employee with less power and the evaluation result is confidential to save face of recipients. The textbook also emphasizes that anonymity is essential for the honesty and usefulness of the feedback. B. Analyze a risky situation After talking about risky trends in the workplace, I asked Mr. Luo if he could provide a detailed example of risky situation he had faced on the job. Mr. Luo said that he faced a risky situation when he proposed an innovative idea in order to fight with the increasing challenge brought by online shopping. He thought that providing a comfortable place with free coffee and Wi-Fi in Metersbonwe’s retail stores would be an effective way to attract customers. I askedShow MoreRelatedInformation And Handling Of Customer Conversations1607 Words   |  7 Pagessuddenly one of the most important functions a company has. However, with limited scope for organic growth in the western countries such as the US and Europe, many companies and investors changed their eyes towards the emerging markets (Shaw, 2012). According to Euro monitor International Report, the top five fastest-growing major economies in 2015 will be all emerging market economies in the Asia Pacific region. In southeast As ia, because the internet is playing an important channel through which consumersRead MoreHuman Resource Management: Quality of Employees1666 Words   |  7 PagesIn organization, the quality of employee in work is a priority. The organization, particular division of human resource (HR) should to encourage the competency of employee. There are three important elements that need concern to the competency of employee such as knowledge, skill and ability (KSA). Therefore, the organization must provide quality training programs and appropriate for employees. There are several meaning definition of training, which is by Flippo, â€Å"Training is the act of increasingRead MoreCommunication Models : The Information Transfer Model Essay1137 Words   |  5 Pagesalso known as the information transfer model refers to the information transmitted from one person to another (Eisenberg, Goodall Jr. Trethewey, 2014). This a great way to communicate because managers can clearly give orders to w orkers. After the individual has receive the message he or she will decode the message. In occasion distractions such as noise can make the receiver find a different meaning to the message than what was originally intended by the sender. Once the message has been received,Read MoreWhat Is Effective Instruction1417 Words   |  6 Pageswhat is an effective instructionWhat is Effective Instruction? The most important factor influencing students’ learning, especially for students who struggle to learn academically skills, is an effective teacher. According to Sanders (1996), research shows that students who are assigned with the most effective teachers in three years score as many 50 percentile points higher on achievement compared to students who are assigned to the least effective teachers (Sanders amp; Rivers, 1996). DuringRead MoreMy Leadership Capabilities1455 Words   |  6 Pages According to me, leadership is a quality of an individual that makes him stand beyond the crowd. Leadership is all about organizing a group of people, understanding them, monitoring them, identifying amp; allocating them desired role, getting the best work done out of them amp; lastly reward them. The main objective of the leader is to get the best out of his team in order to meet the goals of an organization. Perhaps different leaders have different methodology but their objectiveRead MorePerformance Appraisal1499 Words   |  6 Pagesappraisal is considered to be an essential element of human resource management (HRM). Benefits of performance appraisal comprise improvement of communication amid the employees along with the management, encouragement of team work and greater ability of decision-making (Bigelow, 2013). Optimal Results of a Well-Prepared and Well-Delivered Performance Appraisal The optimal results of a well-prepared and a well-delivered performance appraisal can be measured by focusing upon three particular dimensionsRead MoreMarco Ophthalmic Swot Analysis1467 Words   |  6 PagesMarco Ophthalmic, Inc. is a private organization in Jacksonville, FL that provides both products and services for the Eye Care Professional (ECP). The products available for the ECP include diagnostic tools and equipment required to run a successful vision care practice. Professional growth and enhancement provided by the organization for the ECP include product training and education. For 50 years, the organization continues to grow and maintains market share. 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Marvin Weisbord, author and organizational development expert, mentioned that, â€Å"Teamwork is the quintessential contradiction of a society grounded in individual achievement.† Still building, leading and organizing successful teams considered as a critical leadership task. It is alwaysRead MoreEssay about HRM 561 Week 41141 Words   |  5 Pagesperformance and try to minimize the 5% turnover rate. In order to achieve these numbers I will need to look at the topics listed to define the organizations overall performance plan. 1. Alignment of the performance management framework to the organizational business strategy is crucial to the performance plans success. Performance appraisals play an important role in the overall objective that will be reviewed with various methods. Performance appraisals serve as a tool to guide employees to attain

Entrepreneurship in Pakistan Free Essays

After that writer explain the concept of rent seeking as † manipulating economic resources for profit rather than using their own ideas † this concept clear the main point that why there are less opportunities for business men and risk takers as the whole economy and the business circle is revolve around some persons. Entrepreneurship is viewed by economist to define a combination of innovation and risk taking when economic resources are manipulating opportunities of the society becomes a source of growth, employment as well as opportunities for all segment of society. In Pakistan innovation and risk taking is not encouraged because of government involvement in market place. We will write a custom essay sample on Entrepreneurship in Pakistan or any similar topic only for you Order Now Main focus of this research paper is at the early days of planning when protection and subsidiary policies determined winners in market place. Entrepreneurship has been diverted to seeking government favors. As government policies seek to promote growth through mercantilism approach where local buyers and sellers ran their market are seriously neglect. Another important issue that argue by the writer is land distribution and city zoning and management that have evolved to further reinforce the prevalent rent seeking path to success in the result cities are designed not allowed to be a luster of buying and selling that will be entrepreneurship friendly. As Joseph Schumacher, the most important pioneer in the area of critical link between entrepreneurship and economic growth [Schumacher (1934)]. An exploitation economic resource to take advantage or to earn profit instead of using owns idea s rent seeking. Economic agent expand effort toward attempting to influence to influence government elections in their favor in order to accumulate wealth. Mr.. Anadem LU Huge explains the development of entrepreneurship in Pakistan as the big push for industry . Writer want to comment that since independence , enterprise or government was synonymous to large industry only. Instead of enhancing productivity or encouraging industry growth the focus was to give rise some elites which are rent seekers. Writer said that in first years after independence, country has achieved massive growth. After that from 1953-1964 government regulate all import in Pakistan. After the big push writer also highlight that the neglect of small industry created a mess as 40% of business takes place in the informal sector and still as compared to large scale industry , the small scale enterprise face unfavorable leslies After that writer said that agriculture growth was impressive in the early years in which transpiration and high yield varieties have become the source of rent seeking. Anadem LU Haste’s main argument was a massive favor to rent seekers in a agriculture sector as inducement to invest , investment in tube wells was given to writer has also mentioned that DAB (agricultural development bank ) followed a liberal credit policy that makes numerous loans to farmers so they could set up private tube wells. He said that 70% of tube wells were put in by farmers owning 25 acres or more. All these were a reason to provide benefit to large farmers as elite farmer strategy. Anadem LU Huge also said that subsidies for export policy also become a victim of corruption as this policy again favored large scale industrialization business have grown on the back of various protective measures that have a tilt toward rent seeking rather than welfare improvement . All that problems lead to unintended consequences that in 1950 there were 3000 firms but concentration was only on 7 individual families. Further Anadem LU Huge state that 22 families controlled 66% of the industrial assets 70%of the insurance and 80% of Nanking in bayou’s regime. Another consequence given by writer was impediment to the growth of entrepreneurship in Pakistan is that innovation has been crippled. Severely limited as the planning land development and allotment in Pakistan has been a rent seeking opportunity involving all those in power including civil servants, judiciary, and the army. Every medal in Pakistan related to arm forces has land in acres. One of the major wealth accumulation strategy that has grown faster over years in the state provision of subsidized land to those with power. The whole search is based on development of entrepreneurship in Pakistan as these things can be removed and the opportunities for small businesses and new ideas can be provided by implementing rule of law. The role of government should be clear, law and order, legal system and Judiciary should reinforce contrast. There is a need to stop policy of sector picking and providing incentive to support it . A new growth strategy is needed to implement to shift the growth paradigm in Pakistan concentration should focus on creating cities and providing opportunity for those who have potential and ideas that will help to grow entrepreneurship in Pakistan. How to cite Entrepreneurship in Pakistan, Papers

Existential TherapyDenisha Sydney Essay Example For Students

Existential TherapyDenisha Sydney Essay Monroe CollegeProfessor PintoFebruary 2, 2017AbstractAccording to previous readings, the existential approach considers human nature to be open-ended, flexible and capable of an enormous range of experience. The person is in a constant process of becoming. I create myself as I exist. There is no essential, solid self, no given definition of ones personality and abilities.It is concerned with the understanding of peoples position in the world and with the clarification of what it means to be alive. It is also committed to exploring these questions with a receptive attitude, rather than a dogmatic one: the search for truth with an open mind and an attitude of wonder is the aim, not the fitting of the client into pre-established categories and interpretations. Existential TherapyExistentialism was an overall European phenomenon and the primary focus of this approach is the relationship between counselor and client. Existential psychotherapy should do with seeking change in our lives I relation to the reality of our existence or being. This approach is much more concerned with the present and future than it is with the past. It is concerned with the understanding of peoples position in the world and with the clarification of what it means to them to be alive. It is also committed to exploring these questions with a receptive attitude, rather than with a dogmatic one. The aim is to search for truth with an open mind and an attitude of wonder rather than to fit the client into pre-established frameworks of interpretation. It states that each client has the freedom do as he pleases with his life although it may come with anxiety, although some fear exists in having anxiety, we learn to cope. There is a fear of death as well. Some of the most f amous contributors to this approach are: Victor Frankl (1905-1997): he was a holocaust survivor and he taught persons to find meaning in life in the face of adversity. He states that we have the freedom to state I would like to be one way or another, despite conditions. Frankyl developed logotherapy, which means therapy through meaning (Corey, 2014, p131). Rollo May1909-1994): the unconscious remains a constant motive in his work, but for Rollo May psychotherapy he thought must seek change at the level of an individuals relation to existence itself. This change requires that we experience the relationship of our existence especially anxiety, loneliness etc. May state that there is a constant struggle within us. Although we want to grow towards maturity and independence, we realize that expansion is often a painful process (Corey, 2014, p131). Irvin Yalom 1931-): who is still alive today has developed his approach to individual and group psychotherapy based on the notion that existen tialism deals with basic givens of existence: isolation and relationship with others, death and fully living, and meaningless and meaning (Corey,2014, p132). James Bugental (1915-2008): he coined the term existential humanistic theory and what it deals with is the fact that we exist. The core issue of life is life itself, and it helps deal with persons deal with the now of their lives and how to be in tune with it. Soren Kierkegaard (1813-55)protested vigorously against Christian dogma and the so-called objectivity of science (Kierkegaard, 1941, 1944). He thought that both were ways of avoiding the anxiety inherent in human existence. He had great contempt for the way in which life was being lived by those around him and believed that truth could ultimately only be discovered subjectively by the individual in action. What was most lacking was peoples courage to take the leap of faith and live with passion and commitment from the inward depth of existence. This involved a constant st ruggle between the finite and infinite aspects of our nature as part of the difficult task of creating a self and finding meaning. As Kierkegaard lived by his own word he was lonely and much ridiculed during his lifetime. .uf5022d50017526f2f1cb66c5d10b584f , .uf5022d50017526f2f1cb66c5d10b584f .postImageUrl , .uf5022d50017526f2f1cb66c5d10b584f .centered-text-area { min-height: 80px; position: relative; } .uf5022d50017526f2f1cb66c5d10b584f , .uf5022d50017526f2f1cb66c5d10b584f:hover , .uf5022d50017526f2f1cb66c5d10b584f:visited , .uf5022d50017526f2f1cb66c5d10b584f:active { border:0!important; } .uf5022d50017526f2f1cb66c5d10b584f .clearfix:after { content: ""; display: table; clear: both; } .uf5022d50017526f2f1cb66c5d10b584f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf5022d50017526f2f1cb66c5d10b584f:active , .uf5022d50017526f2f1cb66c5d10b584f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf5022d50017526f2f1cb66c5d10b584f .centered-text-area { width: 100%; position: relative ; } .uf5022d50017526f2f1cb66c5d10b584f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf5022d50017526f2f1cb66c5d10b584f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf5022d50017526f2f1cb66c5d10b584f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf5022d50017526f2f1cb66c5d10b584f:hover .ctaButton { background-color: #34495E!important; } .uf5022d50017526f2f1cb66c5d10b584f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf5022d50017526f2f1cb66c5d10b584f .uf5022d50017526f2f1cb66c5d10b584f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf5022d50017526f2f1cb66c5d10b584f:after { content: ""; display: block; clear: both; } READ: Salvidor Dali EssayFriedrich Nietzsche (1844-1900)took this philosophy of life a step further. His starting point was the notion that God was dead (Nietzsche, 1961, 1974, 1986) and that it is up to us to re-evaluate existence considering this. He invited people to shake off the shackles of moral constraint and to discover their free will to soar to unknown heights and learn to live with new intensity. He encouraged people not to remain part of the herd, but to dare stand out. The important existential themes of freedom, choice, responsibility and courage are introduced for the first time. Heidegger (1889-1976)applied the phenomenological method to under- standing the meaning of being (Heidegger, 1962, 1968). He argued that poetry and deep philosophical thinking can bring greater insight into what it means to be in the world than can be achieved through scientific knowledge. He explored human being in the world in a manner that revolutionizes classical ideas about the self and psychology. He recognized the importance of time, space, death and human relatedness. He also favored hermeneutics, an old philosophical method of investigation, which is the art of interpretation. Unlike interpretation as practiced in psychoanalysis (which consists of referring a persons experience to a pre-established theoretical framework) this kind of interpretation seeks to under- stand how the person herself subjectively experiences something. Limitations of Existential PsychotherapyExistential psychotherapy, much like othertypes of therapy, may be misunderstood by people who do not have a thorough grasp of the fundamental principles or scope of the associated theories. Common misperceptions of existential psychotherapy include the following beliefs:There is one distinctive, united existential theory which is free of internal tension and covers all the basic assumptions of existential psychology. There is no difference between existential psychology and existential philosophy. Existential psychology takes an antireligious or anti-spiritual approach, for example, denying the existence of God. Existential and humanistic theories are the same thing. Existential psychotherapy involves taking a negative, dark, or pessimistic view of life. The approach is fundamentally an intellectual one. It is only beneficial to people of high intellect, who are not experiencing chronic behavioral or mental health conditions. References:Corey, G. (2012). Theory and Practice of Counseling and Psychotherapy. California: Brooks/Coole. http://www.emmyvandeurzen.com/?page_id=25http://www.goodtherapy.org/learn-about-therapy/types/existential-psychotherapyhttps://www.youtube.com/watch?v=X6hdJ8dtilk

Romeo and Juliet Act Three Scene One Essay Example

Romeo and Juliet: Act Three Scene One Essay In Shakespeares Romeo and Juliet, act three scene one becomes a very important part of the play. This is the scene that the play has dramatic changes in, whether it is from a classical comedy to a classical tragedy. To express the desired effect on the audience, staging has its large amounts of importance to play in order to gain impact on the rest of the play.Romeo and Juliet is one of Shakespeares most famous tragedies, it was written in 1595. It is a play about two young people who fall in love and marry each other despite the fact that the families they come from are worst enemies from ancient times, through ancient grudges. This play is considered to be one of the greatest ever written because of the enormous change which takes place in this scene. Plays of Elizabethan England and earlier were divided into genres. Some examples of genre would be comedy, tragedy, and romance and these genres would follow certain patterns. Comedy and tragedy were completely unrelated, therefore, b y having the two plays unite would make it very popular.Today, the genre of comedy is associated with happiness and hilarity and is defined by a story or a play that deliberately causes the audience to laugh; this is a different understanding of the word comedy in Elizabethan England. In Shakespeares England, comedy was usually a story of two lovers who wished to get together but was held back by their elders, the play would then result in a way that the couple would end up married.Shakespeares tragedies were usually quite bloody and ended with the death of a main character; an example of this is in the play of Macbeth. They showed a lot of people suffering and dying, usually because of bad rulers.Romeo and Juliet was not any typical comedy or tragedy, Shakespeare showed his spectators that genres could be combined to create a diverse story. He transformed Romeo and Juliet from a comedy to a tragedy in just one individual scene, which makes this one of the most momentous plays in hi story. It may be difficult for a modern audience to understand the value of this scene in the play due to the Shakespearean language used. I am going to explore how I could make this easily suggested to a modern audience that this is a very important turning point in the play.Act three scene one, this is just after when Romeo and Juliet secretly get married. Tybalt has now become Romeos relative, but still, he doesnt know it. Romeo tries to keep calm when Tybalt demands a fight because Tybalt is Juliets Cousin.The reason why this scene is so significant to the play is because it is a major turning point for the entire play. As mentioned before, act three scene one has a combination of comedy and tragedy. Because of this, it makes it a lot more important than usual. Act 3 scene 1 takes place in a public place. As Mercutio, Benvolio, page and servants enter the scene, they already are having small, immature arguments. This pre-empts the beginning of the scene. Benvolio is the moderate person, the pacifist, the type of person who hopes for no trouble, nor will he cause it. We know this because of the first disagreement between the Montagues and the Capulets in Act 1 Scene 1. The beginning of Act 1 Scene 1 is also similar to this scene, friends are talking among themselves and the other houses come on scene, causing trouble. Right at the beginning of Act 3 Scene 1, Benvolio says:I pray thee, good Mercutio, lets retire:The day is hot, the Capulets abroad,And, if we meet, we shall not scape a brawl;For now, these hot days, is the mad blood stirringThis shows that Benvolio does not want any trouble, but it also prepares us for any arguments that will happen during this scene. A tragedy will happen, and it is inevitable that something bad will happen. The love between Romeo and Juliet brings the tragedy, as we know that during this scene they are already married. The phrase these hot days that Benvolio says reflect on the heat of the day which equals with the tempers frayed which also shows a possibility of fighting. The next phrase that Benvolio says mad blood stirring is also important, as this gives us the suggestion that the heat and the conflicts combine to cause stirring emotions.As Mercutio replies, he tells Benvolio that he is being hypercritical about fighting. Because Mercutio replies Benvolio in a critical way, this prepares the audience for conflict, even between Mercutio and Benvolio, but we know that Benvolio is not like this, he will stop the trouble, whereas Mercutio will be the centre of trouble, he seems to like the sound of his own voice, so even if he dies, he will make a final speech. Benvolio replies in a calm way to Mercutio after he has accused Benvolio of being a hypercritic, he asks am I such a fellow? and it seems as if he has no opinion to what Mercutio has just said about him, he does not get provoked whereas Mercutio is trained in dialectal. Mercutio then argues his case, with the longest possible answer to Benvolio s question, but to the end, all that he says is that why are you telling me that you wont fight, but yes you will, like you have done before Benvolio answers his speech with a few words, he tells Mercutio that giving the right circumstances, he will quarrel, but he will not cause the trouble, just to quarrel.Before Tybalt enters the scene, Mercutio says By my head, here come the Capulets but Mercutio obviously does not care, and replies with By my heel, I care not. This gives us the idea that Mercutio will try and cause trouble. Tybalt then asks Mercutio or Benvolio for a word with one of them, straight away, Mercutio says:And but one word with one of us? Couple it withSomething; make it a word and a blow.With Mercutio saying the words above, it provokes the Capulets; therefore, Tybalt will say things to provoke Mercutio, such as Mercutio, thou consortst with Romeo this means that he is calling Mercutio and Romeo the vagrancy, petty criminals. Both Mercutio and Tybalt end up having an argument that grows every second, using different ways to insult one another. Again, Benvolio tries to stop the arguments, trying to remove the conflicts as he says:We talk in the public haunt of men:Either withdraws unto some private place,And reason coldly of your grievances,Or else depart; here all eyes gaze on us.Benvolios efforts fail, with Mercutio saying let the others stare let their eyes pleasure them. Romeo then enters the scene, we know that he is married to Juliet, therefore, he will not tempt to fight with Tybalt, as Tybalt, is now Romeos cousin.Romeo should have never interfered into the argument of Tybalt and Mercutio. It was like a law for fights and arguments to be one on one as if it was a wrestling match. Romeo says:Tybalt, the reason that I have to love theeDoth must excuse the appertaining rageTo such a greeting: villain am I none;Therefore farewell; I see thou knowst me not.This speech of Romeo makes him sound as if he is backing away from Tybalt and the up coming fight, the speech is ambiguous, what ever Romeo decides to say from now is quite so ambiguous. Romeo repeats what he says about loving Tybalt. When Mercutio sees that no fight will happen, he turns immediately draws his sword. This is important because the calm atmosphere changes automatically when Mercutio is certain no fight will happen, so he draws to cause one. Tybalt then draws his sword too, I am for you. The etiquette of fighting would be that Romeo would not intervene into the fight, as mentioned before; it was seen as an unwritten law of fighting.I have divided the Act 3 scene 1 into 3 parts, the beginning has been described above and I believe that this first part of the scene is important because the atmosphere changes from the calm talk between the Capulets and the Montagues, or even the minor arguments have unexpectedly transformed into a fighting scene involving weapons to slaughter. I also believe that it is an important part of the overall scene because the et iquette of fighting has been broken; meaning that this can show us that many other cultural things in the play may have a slight change.The second section of the play is all about the fight that is between Tybalt, Mercutio and Romeo. It is about Mercutios death, and the curse that will fly upon both the Capulets and the Montagues. Because Mercutio and Tybalt are fighting, Romeo tells Benvolio:Draw, Benvolio; beat down their weapons.Gentlemen, for shame, forbear this outrage!Tybalt, Mercutio, the prince expressly hathForbidden bandying in Verona streets:Hold, Tybalt! Good Mercutio!As Romeo interferes into the fight, as he steps in between them, Tybalt, under Romeos arm stabs Mercutio, and flies with his followers. Tybalt runs when he realises what he has done, he has little retribution. Yet still, Mercutio speaks whilst he is hurt, he likes the sound of his own voice. After he gets stabbed, he says:I am hurtA plague o both your houses! I am sped.Is he gone, and hath nothing?When Merc utio says this, it is as if the Montagues and the Capulets are pre-destined for something bad to happen. Benvolio is much more concerned than Romeo; he shows this by saying what, art thou hurt? Mercutios reply sounds as if the wound is not much at first, he says Ay, ay, a scratch, a scratch but, when he finishes his sentence with the words marry, tis enough. We know that Mercutio is seriously injured, and with that one stabbing under Romeos arm, has done enough to kill him. He also asks his page (servant) to go and find him a surgeon; this shows us that he still wants to live, that hed rather die with pride, and not through a misfortune.Then, Romeo is being very insensitive with the words he say, courage, man; the hurt cannot be much Mercutio still keeps up with his character with all the intelligent talk that he says even when he is slowly dying. Mercutio is a very important person because he is the kinsman of the Prince, during the speech after Romeos comment, he says grave man at one point. This is a metaphorical phrase to show his decaying in life, with these words used, Shakespeare is showing that his intelligence is still with him. Within the same speech, he says a plague o both your houses again, this is repeated o the audience of the play understands and remembers that Mercutio is now wanting both the Montagues and the Capulets to fall from their top position. When Mercutio says: Why the devil came you between us? I was hut under your arm. Here Mercutio is talking to Romeo, he wonders why he interfered. This quote also shows that Mercutio did not want to die through an accident, and he hopes he wont, because he would rather loose a fight and die because of Tybalt, and only Tybalt. Romeos response was that he thought all for the best of Mercutio, but, he was not thinking at all, the traditional law of fighting was not to get in the way of two peoples fight, but Romeo did.Mercutio once more reminds us that he hopes for a plague to attack the Montagues an d the Capulets. He says they have made worms meat of me with reference to grave man his last words are imperative too. He knows that he does not have a sufficient amount of breath to tell us a plague should hit both the Montagues and the Capulets, so he cautiously and wisely says your houses. Both Benvolio and Mercutio now exeunt this part of the scene and leave Romeo to think about his actions. Romeo, to himself says:This gentleman, the princes near ally,My very friend, hath got his mortal hurtIn my behalf; my reputation staindWith Tybalts slander,Tybalt, that an hourHath been my kinsman! O sweet Juliet,Thy beauty hath made me effeminateAnd in my temper softend valours steel!Here he blames Juliet for Mercutios death; he never blames himself for nothing, he blames Juliet here, and soon, he will blame fate. After Benvolio tells us that Mercutio has died, Romeo says:This days black fate on more days doth depend;This but begins the woe, others must end.This is when Romeo finally realis es that what has happened will have very big consequences, repercussions, he is saying that the future is being destined, and it will end up in a strange way. As mentioned before, Romeo and Juliet is a play that is different to a normal Shakespearean time comedy or tragedy, the two have been combined, so we will, from this point forward will also have the idea that diverse things compared to the original will happen.As Tybalt enters the scene again, Romeo immediately says:Alive, in triumph! And Mercutio slain!Away to heaven, respective lenity,And fire-eyed fury be my conduct now!Again, Romeo is not thinking, and he again, causes trouble. Here, as both Romeo and Tybalt fight, Benvolio does not interfere, but, Tybalt has fallen to the ground, and as mentioned before, Romeo will blame anything but himself, even fate, just like in this situation, where he says o, I am fortunes fool. Benvolio then tells Romeo to run, he does not run with Romeo, as we know, he has nothing to run from.The second part of the scene is important because of the fight between Tybalt and Mercutio, where Mercutio dies, and the vengeance fight between Romeo and Tybalt, where Tybalt falls. The part before this second part of the scene shows that something bad will happen, here, something bad does happens. I believe that it is an important scene because it shows how Romeo, Tybalt and Benvolio are really like. Tybalt and Romeo are similar in personality, they both are stubborn and they will not give up on a fight once started. They both do not think before they speak, and they do not think before they act either.The final part of the play is about the authority and the citizens questioning Benvolio for the truth. Also in this scene, the prince decides upon a punishment for Romeo to suite both the Capulets and the Montagues, so no more trouble will be caused. When the prince arrives on scene, he does not take any notice of the biased persons comments. He asks the one who has witnessed, in this c ase Benvolio, Where are the ville beginners of this fray the prince does not ask who killed Tybalt, nor does he judge, but what he does do is try to understand the nature of the brawl, who, what, why, when and where. Benvolios answer to his question is all accuracy; he seems to have no emotion at all, the way his speech is written also seems dispassionate. Lady Capulet then says her point of view about the death of Tybalt. She is an emotional out pour; however this is understandable because Tybalt is her kinsman. The word she uses O is an appeal to God, to the prince to do something about the death of Tybalt.The prince then asks Benvolio who began this bloody fray? again; he is asking Benvolio for a truthful answer, and not a pack of lies. Benvolio again does what he does, he is the moderate, he is a peace keeper, and he talks truth if he is asked for it, unlike Romeo and Tybalt. In his speech, when he says how nice the quarrel was he does not mean nice, he means petty, immature, it should not have happened. Secondly, I quote with gentle breath, calm look, knees humbly bowd here, Benvolio is trying to make the situation for Romeo easier, he placates it. He does not blame Romeo, nor does he blame Tybalt, but he does ease the trouble for Romeo, this is understandable because Romeo is after all, his friend. Thirdly, Benvolio says of Tybalt deaf to peace this is saying that Tybalt would not listen to Romeos thought and Mercutio who all as hot, his anger equivalent to Tybalts, and yet still they both fought the battle with one another, causing more trouble as Mercutio died, because now, Romeo is seeking revenge on behalf of Mercutio against Tybalt. The quote who had but newly entertaind revenge tells us that Romeo is seeking for the vengeance. The very last line of this speech reads This is the truth or let Benvolio die this shows that Benvolio was so certain that he told the truth, he knows he will not die because of defamation. His statement is all accurate; the audience also knows this too.After Benvolio has told the story, we know that is true, the Capulets want Romeo dead, whereas the Montagues prefer him alive. The prince now needs to make a decision to benefit both houses because if it does not, more conflicts will be caused out of this. The prince has listened to the story of Benvolio, he has heard what both Houses want, so he needs to make a decision at that particular time. He says:Romeo slew him, he slew Mercutio;Who now the price of his dear blood doth owe?This shows that the prince is thinking effectively and he does not want the houses to have any more trouble caused. He also says one last final speech at the end of the scene before everyone exits:And for that offenceImmediately we do exile him hence:I have an interest in your hates proceeding,My blood for your rude brawls doth lie a-bleeding;But Ill amerce you with so strong a fineThat you shall all repent the loss of mine:Nor tears nor prayers shall purchase out abuses:Theref ore use none: let Romeo hence in haste,Else, when hes found, that hour is his last.Bear hence this body and attend our will:Mercy but murders, pardoning those that kill.This speech of the prince shows us that the prince is hurt he does want Mercutio to be alive, and because he is dead, he will ask both the Montagues and the Capulets to pay a fine.Overall, this scene has much importance to the play, it has a major turning point, and this scene is where the comedy of the Shakespearean time and the tragedy combines to create an interesting and exciting combination. I have included many quotes, and have described this to support my initiative.

The Maya Used Glyphs for Writing

The Maya Used Glyphs for Writing The Maya, a mighty civilization that peaked around 600-900 A.D. and was centered in present-day southern Mexico, Yucatan, Guatemala, Belize, and Honduras, had an advanced, complex writing system. Their â€Å"alphabet† consisted of several hundred characters, most of which indicated a syllable or a single word. The Maya had books, but most of them were destroyed: only four Maya books, or â€Å"codices,† remain. There are also Maya glyphs on stone carvings, temples, pottery, and some other ancient artifacts. Great strides have been made in the last fifty years in terms of deciphering and understanding this lost language. A Lost Language By the time the Spanish conquered the Maya in the sixteenth century, Maya civilization had been in decline for some time. The conquest-era Maya were literate and had kept thousands of books, but zealous priests burned the books, destroyed temples, and stone carvings where they found them and did all they could to repress Maya culture and language. A few books remained, and many glyphs on temples and pottery lost deep in the rainforests survived. For centuries, there was little interest in ancient Maya culture, and any ability to translate the hieroglyphs was lost. By the time historical ethnographers became interested in the Maya civilization in the nineteenth century, the Maya hieroglyphs were meaningless, forcing these historians to start from scratch. Maya Glyphs Mayan glyphs are a combination of logograms (symbols that represent a word) and syllabograms (symbols that represent a phonetic sound or syllable). Any given word can be expressed by a lone logogram or a combination of syllabograms. Sentences were composed of both of these types of glyphs. A Mayan text was read from top to bottom, left to right. The glyphs are generally in pairs: in other words, you start at the top left, read two glyphs, then go down to the next pair. Often the glyphs were accompanied by a larger image, such as kings, priests or gods. The glyphs would elaborate on what the person in the image was doing. History of Deciphering of the Maya Glyphs The glyphs were once thought of as an alphabet, with different glyphs corresponding to letters: this is because Bishop Diego de Landa, a sixteenth century priest with extensive experience with Maya texts (he burned thousands of them) said so and it took centuries for researchers to learn that Landa’s observations were close but not exactly right. Great steps were taken when the Maya and modern calendars were correlated (Joseph Goodman, Juan Martà ­Ãƒ ±ez Hernandez and J Eric S. Thompson, 1927) and when glyphs were identified as syllables, (Yuri Knozorov, 1958) and when â€Å"Emblem Glyphs,† or glyphs that represent a single city, were identified. Today, most of the known Maya glyphs have been deciphered, thanks to countless hours of diligent work by many researchers. The Maya Codices Pedro de Alvarado was sent by Hernn Cortà ©s in 1523 to conquer the Maya region: at the time, there were thousands of Maya books or codices which were still used and read by the descendants of the mighty civilization. Its one of the great cultural tragedies of history that nearly all of these books were burned by zealous priests during the colonial era. Today, only four badly battered Maya books remain (and the authenticity of one is sometimes questioned). The four remaining Maya codices are, of course, written in a hieroglyphic language and mostly deal with astronomy, the movements of Venus, religion, rituals, calendars and other information kept by the Maya priest class. Glyphs on Temples and Stelae The Maya were accomplished stonemasons and frequently carved glyphs onto their temples and buildings. They also erected â€Å"stelae,† large, stylized statues of their kings and rulers. Along the temples and on the stelae are found many glyphs which explain the significance of the kings, rulers or deeds depicted. The glyphs usually contain a date and a brief description, such as â€Å"penance of the king.† Names are often included, and particularly skilled artists (or workshops) would also add their stone â€Å"signature.† Understanding Maya Glyphs and Language For centuries, the meaning of the Maya writings, be the in stone on temples, painted onto pottery or drawn into one of the Maya codices, was lost to humanity. Diligent researchers, however, have deciphered nearly all of these writings and today understand pretty much every book or stone carving that is associated with the Maya. With the ability to read the glyphs has come a much greater understanding of Maya culture. For example, the first Mayanists believed the Maya to be a peaceful culture, dedicated to farming, astronomy, and religion. This image of the Maya as a peaceful people was destroyed when the stone carvings on temples and stelae were translated: it turns out the Maya were quite warlike, often raiding neighboring city-states for pillage, slaves, and victims to sacrifice to their Gods. Other translations helped shed light on different aspects of Maya culture. The Dresden Codex offers much information about Maya religion, rituals, calendars, and cosmology. The Madrid Codex has information prophecy as well as daily activities such as agriculture, hunting, weaving, etc. Translations of the glyphs on stelae reveal much about the Maya Kings and their lives and accomplishments. It seems every text translated sheds some new light on the mysteries of the ancient Maya civilization. Sources Arqueologà ­a Mexicana Edicià ³n Especial: Cà ³dices prehispnicas y coloniales tempranos. August, 2009. Gardner, Joseph L. (editor). Mysteries of the Ancient Americas. Readers Digest Association, 1986. McKillop, Heather. The Ancient Maya: New Perspectives. Reprint edition, W. W. Norton Company, July 17, 2006. Recinos, Adrian (translator). Popol Vuh: the Sacred Text of the Ancient Quichà © Maya. Norman: the University of Oklahoma Press, 1950.

Applied Pharmacology Module 1 Workbook Learning Activity Dropbox Essay

Applied Pharmacology Module 1 Workbook Learning Activity Dropbox - Essay Example They further will also indicate a specific timeframe for the implementation of the policies along with a detailed plan for the expenditure (How to Develop and Implement a National Drugs Policy, 2003). The key components include† selection of essential drugs, Affordability, Drug financing, Supply systems, Regulation and quality assurance, Rational use, Research, Human resources, Monitoring and evaluation† (How to Develop and Implement a National Drags Policy, 1988). As a paramedic, my estimation is that the role played by national strategy in formulating the greatest possible use of medicines to develop the health results of all Australians is very remarkable (About Quality Use of Medicines, 2008). This has also provided an opportunity for the paramedic like me to expand a consistent approach to prescribe medicines that supports quality use of medicines, safe practice, and effectiveness of healthcare services.   Hawthorn is a heart herb belonging to the rose family. It is white to brownish in color and united with its extremely rose-like, lobed leaves, and brown wooded stems. The herb also works well with other tonic herbs and, therefore, fortifies its effect on the patient’s body. The leaves, berries and flowers of Hawthorn are used by herbal practitioners in UK in combination with prescribed drugs to treat hypertension (Herbs and Dietary Supplement in the Pretension and Treatment of Cardiovascular Disease, 1954). â€Å"Hawthorn (Crataegus) may play a role in the prevention and treatment of cardiovascular diseases such as hypertension, hyperlipidemia, and in particular, congestive heart failure† (Research Update of Hawthorn Fruit Extras Hawthorn Leaves Extras, n.d). Evidence gathered show that hawthorn may lead to anti ischemia or reperfusion-injury, hypolipidemic, hypotensive and anti-arrhythmic effects. â€Å"Clinical trials have confirmed that hawthorn leaf and flower extracts are beneficial for

Iphone 5 Holographic laser Key Board & Wide Screen Projector Term Paper

Iphone 5 Holographic laser Key Board & Wide Screen Projector - Term Paper Example In the computer market, where this company has traditionally been very strong, Apple has continued to strengthen its products by increasing their quality especially in desktops and laptops (Rouse, 1999). The latter has led to a great increase in the sales of the company, the sales in the Mac units alone brought in more than 10 billion dollars in revenue to the company, and this was a forty percent increase in sales from the previous year. Its continued innovative style and its ingenious marketing strategy, especially when unveiling new products, have continued to make Apple one of the leading companies in the IT sector. II. SITUATION ANALYSIS a) INDUSTRY There seems to be always a shift in the priorities of the IT sector every few years and this is most likely because this sector is currently thick with new product developments from the different companies involved in it. These products have become a part of everyday life and very few people all over the world can do without them. It is therefore certain that the demand for IT products, especially those developed by Apple, is going to continue rising significantly unless another company comes up with better and more advanced products than the ones it currently has on the market. There have been dramatic improvements in the functionality of Apple products and this can be exemplified by the recently introduced iPhone 5. This has been facilitated through the development of faster chips as well as the simplification of wireless technology as well as network servers to ensure that there is faster access to information through the internet (Yao, 2012). The IT industry is heavily influenced by the popular culture more than anything else is and it is because of this that many of the companies involved in it have remained successful through the years. b) COMPETITION In recent years, it can be said that most of the companies that manufactured computers such as Dell and Alien ware have been major competitors of Apple in t he market. Furthermore, Apple has come to face fierce competition from other companies in the online media sector and the greatest of these rivals has been Samsung, which has tended to produce products similar to those of Apple only selling them at cheaper prices (Burt, 2005). c) COMPANY The greatest strength of Apple as an IT company has been its ability to gauge and make the products which the public like and would like to acquire. Moreover, because of the high quality of its products, this company has come to be well known all over the world. Innovation is one of the things, which keep Apple going, and in fact, it is the main reason for its success globally. However, this company also has some core weaknesses and one of these is the competition, which it has with other companies that try very hard to outdo it by attempting to make better products. Furthermore, Apple products tend to be quite expensive and this discourages people from buying them even though they would have liked to (May Wong, 2005). Apple is one of the leading IT companies in the world and its progress in the market has risen over the years. This means that that the rate of its growth in the market has increased hence opened new doors for more ideas hence increased growth opportunities more and more. Many other IT

Balanced Scorecard and Its Application to Not-For-Profit Organisations Essay

Balanced Scorecard and Its Application to Not-For-Profit Organisations - Essay Example These measures form the framework for the implementation of the strategy. BSC obtained its name from the attempt to balance both financial and nonfinancial performance measures. While traditional approaches to strategy focused on the financial aspect of the business the balanced scorecard looks at both the financial and non-financial aspects of the organisation. Finkler (2010, p. 299) indicates that the balance scorecard approach monitors how well the organisation is achieving its goals based on four critical perspectives: financial perspective; customer perspective; internal business perspective; and learning and growth perspective. Olve and Sjostrand (2006, p. 1) indicates that a good scorecard documents a strategic logic which represents a cause and effect relationship between current activities and long-term performance. Critical Evaluation of the Balanced Scorecard and its Development The concept of a balanced scorecard can be traced to various sources including Peter Druckerâ⠂¬â„¢s â€Å"management by objectives† (Balanced Scorecard Review n.db). It has evolved from being a performance management tool in 1992 to being a strategic performance management system in 1996 (Balanced Scorecard Review n.da). ... In 2010 it developed a new emphasis in order to facilitate closer integration with organisational systems and capabilities such as Enterprise Risk Management. This development has indeed resulted in an increase in its scope to make it more applicable to all organisations including not-for-profit organisations. However, it has been criticised for not having a perspective relating to the environment/impact on the society (Drury 2009). With the impact of climate change, customers are increasingly becoming environmentally aware. Additionally, environmental groups have sought to discourage support of companies that operate in flagrant disregard to the environment. This can lead to a reduction in revenues which organisations seek to protect. Companies that Have Implemented the Balanced Scorecard Model BSC is applicable to all types of organisations. It has been applied successfully to both not-for-profit and profit organisations. Horngren et al (2011) uses a cause-and-effect relationship t o illustrate how Chipset Inc used BSC approach to grow its customer base and its revenues. The company achieved its goals by focusing on key objectives in each of the four dimensions of its scorecard. In the financial perspective Chipset increased income and shareholder value by managing cost and unused capacity; and building strong customer relationships. From the customer perspective Chipset’s increased market share and customer satisfaction was obtained by identifying customers’ future needs and identifying new target-customer segments. In terms of Chipset’s internal business process perspective they improved service response time; manufacturing productivity and quality; reduced delivery time, improved processes and improved manufacturing capability. This was done

Drill Press Redesign Project Design for Manufacture

Drill Press Redesign Project Design for Manufacture Drill press is the most vastly used mechanical machine around the world. Its usage is not limited to industries only, it is found and used even at homes in the form of portable or cordless drills. It is primarily used for cutting holes in specimen. Other functions that it can be used for include tapping, counter sinking, reaming, etc. There are three main types of drill press based on their versatility, size of workpiece it can handle and range. 1.1 Upright drill press First and the most commonly used type of drill press is Upright drill press. It consists of following main parts: (Groover, 2010) Base: It is the part that is in contact with the ground, it is made heavy to keep the drill bit from moving during operation. It can be bolted to the ground to keep the drill press fixed. Column: It is the part that acts as a backbone and provides support to the drill press. Drill press main sliding unit is attached to column as well and moves on the column. Work bench: it is a table attached to the column, it is used to hold the workpiece in place during operation. It consists of rails, through which bolts can slide and the fix the work piece on table at any location. Drill head: it is the top most part of drill press that contains the power spindle. 1.2 Radial drill Second type of frill press used in industries is the radial drill press. This type of drill press has larger range of cutting holes therefore it is used for large parts. Like upright drill press it also consists of Base, Column, Work bench and Drill head. In addition, it consists of one additional component that is explained below. (Groover, 2010) Radial arm: it is the component responsible for higher drilling range of radial drill. It can slide vertically on the column and also it can be rotated about the column and set at any angle. Drill head is fixed on the drill arm so it can slide across the radial arm and can be set at any distance from the column. 1.3 Gang drill Third and last type of drill press found in industry is gang drill. In this type of drill press, several upright drill press are arranged in a line that work independently but share the same working table. Therefore, this type of drill is used for cutting holes in sequence on same work piece or to perform sequence of operations like drilling, reaming, counter sinking, tapping, etc.ÂÂ   (Groover, 2010) This report will discuss the design for manufacture for the drill press main sliding unit. Material type has already been selected as polymeric material to reduce cost. For testing and feedback purpose, it is decide that initially only 20 units will be manufactured. After the positive feedback, this part will be manufactured commercially with production rate of 350 units per week. Task 1 (a) For a product to be successful, it should satisfy some set of requirements that the market / people demands and also the demands of industry. Functional requirements can be categorized into requirements of market, requirements during operation, manufacturing requirements and compliance requirements. (Rajput, 2008) 2.1 Requirements of market This product is intended for cottage industries as well for large production industries therefore its price should be in the range of 10 to 15 pounds per piece. Other demands of market include it should be easy to transport, high strength, safe to use, maintenance cost should be minimum and its life should be high. Finally, the product should attract people with its good aesthetics. 2.2 Operation requirements Most important requirement is that it should have enough strength to bear all the forces that will act on it during operation. The operation cost of the product that include the maintenance cost should be low. For the safety of the user, sliding motion of drill sliding unit on column should be smooth with less friction offered. High working temperatures are faced in drilling operation, therefore the melting temperature of the part should be high and it should be able to maintain its mechanical properties at high temperature as well. It should be used for variable chuck sizes.ÂÂ   (Rajput, 2008) 2.3 Manufacturing requirements Product should be light weight so that less material is required is required to manufacture it which will reduce its cost. Material requirements is polymeric material. Mass of the part should be just under 1.5 kg. Production time of the part should be such that production part of 350 part per week is achieved. Manufacturing technique for this part is injection molding therefore all the edges of the part should be properly filleted and sides should be drafted. Assembly and disassembly of the part should be quick and easy, fasteners would be used to mount the part on column for easy assembly and replacement of the part when required. (Rajput, 2008) 2.4 Compliance requirements Manufactured part should comply with the standards of The Society of the Plastics Industry so that there is uniformity among the manufactured parts and the replacement of part is easy. For this part standard SPI-B1 or SPI-C1 can be used. (Rajput, 2008) Task 1 (b) 3. Features, Manufacturing Process and Material Selection for DPMSU prototype The material available for manufacturing was polymer which became a basis for us to decide which process was to be followed. Keeping the economics, circumstances and suitability into consideration; injection molding was the most preferable process to manufacture the prototype of the drill press sliding unit. 3.1 Injection Molding Manufacturing Process In correspondence to our decision, Injection Molding is usually the most preferable and suitable process which is used for the manufacturing of materials made up of polymers. This process is highly flexible and diverse, and the products vary greatly in size and shape. Various shapes can be formed as a result of injection molding in a very short amount of time and with a very fine surface finish. (Groover, 2010) Figure 3: Parts of Injection Molding unit The process is very simple and easy to understand. Initially the raw material (plastic in our case) is inserted into the machine through the hooper placed on the top of the unit containing the reciprocating screw. To transport the plastic from the hooper to the mold core, a rotating screw is used which pushes these pieces towards the mold and applies pressure on them. The heaters on the wall around the screw melt down these pieces and eventually the molten plastic forms a highly viscous paste. This molten plastic is accumulated in the mold and the shape of the mold eventually ends up in the shape of the product. The plunging process of the machine makes sure that the mold is completely filled with the molten plastic and there are no further defects or any voids. This is all done due to the high pressure, the plunger exerts on the plastic. In the mold, the temperature drops and the molten plastic solidifies. The clamping unit is then separated with the help of clamping motor drive and chain. The part is then taken out very carefully because if too much force is applied, it might break or deform which might weaken its internal microstructure. This all depends on the way the part is designed and whether the stresses that occur during the removal process, are taken into consideration. Injection molding is an advantageous process in several ways which led us to choose this over any other. Injection Molding can produce parts of several shapes and sizes and in a very short amount of time. The products resulting from this process have very fine surfaces finishes. The labor cost is reduced greatly through this process and it leads it to be very economical. The wastage from Injection Molding is negligible and the remaining plastic can be re melted and used. (Groover, 2010) 3.2 Material When designing a drill press sliding unit, the most important parameter to consider was temperature. During drilling operations, the temperature might rise up very rapidly so a material with a very favorable temperature stability was required. The variation of material properties with change in temperature should be as low as possible. The second parameter to decide the material was the response of the material to forces and stresses applied during the molding process. Stresses not only played a role in deciding the material but also played a major role in the designing phase. These factors collectively contributed in deciding which material was to be used. Every material had some shortcomings and strengths and neither of the materials behaved appropriately in every condition but it was up to us to decide the point till which we could compromise on the temperature response without compromising on the stress profile. This influenced us to go for poly ether imide which is commonly refe rred to as PEI. This material remains very stable thermally up to temperatures like 200 o C (Frese et al., 2007). Not only that but it offers a very high resistance to wear a high speeds and pressures. DPMSU is a process which involves high pressures to drill the holes during operation and therefore, it needs continuous sliding. PEI becomes very suitable for such conditions. It is also highly resistant to thermal cracking and is denser than the other polymers. Apart from all these qualities, PEI is also very resistant to any sort of reaction influenced by chemicals (acids, alkalis, fuels and alcohols etc). Most importantly, it offers a very high tensile strength of 16000 psi throughout a very vast range of temperatures from -270 oC to 300 oC. PEI has very good mechanical properties at very high temperatures and very likely for our project. The only issue was that due to such an impressive range of advantages, PEI is relatively more costly than the other polymers. Despite that, our t otal cost is still very low if compared to the material cost of metals. (Frese et al., 2007) PEI offers a very wide range of applications in industry due to a lot of factors. It is very robust and has high strength which makes it very promising for usage. Some of its most common applications are as followed: It is used in the electronics industry specially for making integrated circuits. The reason for this is its high thermal stability and effective usage at a diverse range of temperatures. (Kuznetsov, 2000) It is used in aerospace industry due to the high strength it offers. (Kuznetsov, 2000) It is used in automotive industry due to its incredible surface finishing. (Kuznetsov, 2000) Task 1 (c, e) 4. Design Considerations We do know that the most suitable process for mass production of polymer is Injection molding. Keeping that in mind, we now have to consider the parameters and steps to be followed in order to cut down the production cost and production time as much as possible. 4.1 Avoid Sharp Edges Sharp corners are the biggest source of stress concentrations and high stress concentrations lead to point failures and crack initiations even under normal loading circumstances. The primary approach while designing this work piece would be to avoid as many sharp edges and practically avoidable and replace these edges with fillets and round corners. This will distribute the stress on the surface and will increase the part life under fatigue or creep loading. Work pieces with sharp corner becomes very vulnerable to surrounding and operating conditions and will behave in a very un-predictable manner under loading conditions. (Tang, 2008) 4.2 Avoid Sinking and other post-process deformations Due to difference in the exposure temperatures, all layers within the material cool down at different rates with respect to each other. This leads to the outer surfaces solidifying faster than the inner layers. This causes stress in the inward direction and the shape of the piece starts to change. The outer layers start sinking into the workpiece and this phenomenon becomes more dominant when there are multiple geometries of different thicknesses. To avoid such a situation, the thickness of the work piece should be kept as low as achievable according to the design. Sinking leads to discontinuities in the piece geometry and also induces unfavorable internal stresses. (Tang, 2008) 4.3 Material Optimization During manufacturing, attention should be given to save as much material as possible without compromising the integrity of the work piece. The designing should be done in such a way that the weight of the work piece is minimum possible with optimum required strength. This will not only lead to more weight but will increase the cost unnecessarily. Care has to be taken when extra material is made after the molding process. (Zhang, 2007) 4.4 Drafts For easy removal of the work piece from the mold, it is essential to leave some clearance so that the mold doesnt stick to the work piece. If it sticks, it might become difficult to remove the work piece and it might end up deforming the work piece. In such cases, it is preferable to keep the draft angle from 1 degree to 5 degree. This angle will give ample clearance to the work piece and will avoid any unfavorable situation. This parameter is essential for the smooth running of this process. (Zhang, 2007) 4.5 Material response to the mold It is very information that the material responds to the process appropriately. The material properties play the main role in defining the processes to be followed or the steps to be taken. The material should be decided very carefully keeping into consideration, all the problems and complications it might face in the process. The molten form of the material should be such that it accommodates itself perfectly within the mold and cover all the fine details within. The material should not sink after solidification and neither should it warp. (Wu, 2006) 4.6 Minimum work to be done of the work piece after molding The manufacturing should preferably be done by an experienced person. This will result in a much better and refined product and minimum refinement work will have to be done after the manufacturing. The mold plays an equally important role in the look of the product. A mold with a smooth inner surface will produce a very smooth outer surface of the work piece and hence very little work will have to be done to give the work piece a final touch before being used. (Wu, 2006) 5. Concerns and recommendations There are few concerns which have to be taken into consideration during our design and manufacturing process of DPMSU. These are as followed: If we are to run a machine, it is to be made sure that all the written information on the manual is communicated to the user as a lot of safety hazards are particularly mentioned on the user manuals. These manuals also contain procedures to be followed and precautions to be made so reading these documents is recommended before the usage of the machine, for safe and smooth operation. It is very crucial that the product is safely removed from the mold after solidification and nothing is damaged during its removal process. It is therefore essential that necessary clearances may be left in the mold and draft angles are taken into consideration while designing the mold. These angles greatly assist in the removal of the work piece after it has solidified. During the design process, it is to be taken into consideration that the stress is evenly distributed through the work piece and nowhere in the specimen should the stress be high enough to initiate a crack or cause any structural failure. Sharp edges and corners are the biggest source of high stress concentrations and must be replaced with the contoured surfaces in order to avoid stress concentration areas which may lead to mechanical failure of drill press main sliding unit during drilling operation. The mold plays a major part in defining how much time a particular process will take, how much of a share would labor cost have in the total cost and how good of a surface finish would be obtained. If these parameters are well understood and well implemented, work piece removal becomes very time and cost efficient. The machine should be completely utilized and hence the ejector pins should be taken into full use while removing the work piece. For minimum wastage, it is important that material with the most suitable condition and position is used throughout the operation. The machine should be used by an experienced person, who will make sure that minimum material is wastage after the process. As PEI is relatively more costly than other polymers, this consideration becomes important. It is necessary that the work piece is consistent and regular in dimensions. It is also to be considered that minimum post-process work is done and the manufactured specimen is gone through minimum finishing processes. To achieve this, the mold should be very smooth and the machine operator should be very experienced. Task 1 (d) Previously, injection molding is suggested for the prototyping of the component. Injection molding is also suitable for batch production of drill press main sliding unit but following things must be taken into consideration: If injection speed is high with less solidification time, it may lead to the deformation of material with time. To prevent this issue, speed of injection molding and time for solidification must be optimized in batch production. Drill press main sliding units is used to hold the drill bit and holder. Due to machining operation, temperature of the assembly may rise. Moreover, unexpected stresses on the component may occur. So, manufacturing method must yield polymeric component with optimized thermal conditions to avoid any catastrophic failure later on. (Rajput, 2008) Variations in dimensions is a common issue in polymeric components. To avoid this, synthetic hardening resins could be used while doing injection molding. These resins may enhance surface hardness of the component. (Tang, 2008) Porosity and air bubbles left in the component during manufacturing may lead to brittle failure later on. To avoid this, porosity must be prevented to occur. (Tang, 2008) References Groover, M. (2010). Fundamentals of modern manufacturing. 4th ed. New York: JOHN WILEY SONS, INC. Rajput, R. (2008). A textbook of manufacturing technology. 1st ed. New Delhi: Laxmi. Tang.Z.Y. (2008). :Plastic Mould Designer Guide[M],edited by Mechanical Industry Publishing House,Beijing. Wu.Z.Z,Wang.Q,Pang.Y.X,Zhang.H.A:Plastic Mold Design Guide,edited by National Defense Industry Press,Beijing(2006). Zhang W.H:Injection Mold Design of Practical Tutorial[M],edited by Chemical Industry Press,Beijing(2007 T. Frese et al., Electret Properties of Polyetherimides: Influence of Water Content and Comparison with Other High-Temperature Polymer Films, Macromol. Mater. Eng., vol. 292, pp. 582-587, February 2007. Kuznetsov, One-pot polyimide synthesis in carboxylic acid medium, High Perform. Polym., vol. 12, pp. 445-460, June 2000.

Investigate the effect of temperature on the rate of reaction :: GCSE Chemistry Coursework Investigation

To investigate the effect of temperature on the rate of reaction Background Information: Chemical reactions take place all the time at many different rates, some are incredibly fast like an explosion-where you get no time to see what's happening or like rusting which could take years before the iron is completely rusted. The rate of reaction is extremely important because you need to know how long before the end of the session or you may not get results in time. In living organisms it's vital that all the chemical reactions take place at the rates which supply the cells with the things they need exactly when they need them. Reaction rates are also important in the chemical industry as in any industrial process the ultimate purpose is to make money by producing useful products. In the chemical industry this means it's important to make as much of the desired product as cheaply as possible which means that the rate of reaction must be fast enough to make as much of the product as quickly as possible without risking overheating or explosions and without costing too much! How money hungry are we eh? Successful chemistry, whether microscopic or at a chemical plant, depends on controlling the rate of the ongoing reactions. In order to understand what affects the rate of chemical reactions and how we can control them we need to measure the rate of the reaction. The two ways to do this are measuring how quickly the reactants are used up or we can observe how quickly products are formed. Once we have a measurement for the reaction under one set of conditions, we can change them and make comparisons of the changing reaction rate under different conditions. There are 3 ways to measure the rate of reaction. We can measure a change in mass, if the reaction involves a gas being given off. The mass disappearing can easily be measured and recorded over a period of time. Another way to see is by measuring the rate of precipitation. When an insoluble solid forms as a solid in solution, the solution will gradually become more and more opaque. Paper with a mark on it can be used and the time taken for the mark to become invisible can be recorded. Another way to measure the precipitation rate is to use a light meter and data logger to record the amount of light transmitted. Finally, the last way is to measure the volume of gas given off; using a syringe but this can only be used when a gas is given off. The rate of reaction depends on four things: temperature increases the

Differences in Competencies between ADN vs. BSN Essay

According to the society of Human Resources Management, competency means the knowledge and skills required to perform a job, which all contributes a positive outcome. Even though the competency among ADN and BSN are almost similar, there are slight variations based on the departments where the nurse work, such as management level of care and neonatal department. Good start of an introduction. Consider a topic sentence here that states: this paper will describe†¦Ã¢â‚¬ ¦.. An Associate Degree Nurse is one who completed the 2 year program or 3 year diploma this is not true, these 2 are different course by a school of nursing, community, or junior college. They demonstrate competencies in various aspect of patient care. ADNs are competent to perform assessment by collection of patient’s health history, including past medical and surgical history. They perform the physical assessment by gathering information, such as height and weight, vital signs, and head to foot assessment, including all body system. They are also competent to perform cognitive, psychosocial, spiritual, and functional level assessment. After assessing the patient, they find out the nursing diagnosis using their knowledge, skills, and experience. The ADN analyzes the patient’s condition using their age, cultural diversity, and risk factor. He/she then formulates and plans the care by prioritizing the patient’s need based on Maslow’s hierarchy needs, in which patient’s safety is the first importance. They formulate the plan of care by critical thinking, reflection, and problem solving skills. Before they implement the treatment regimen, they let the patient make health care choices by providing accurate and reliable information. The ADN are competent to delegate the patient care to other authorized health care personnel by giving relevant instructions and supervisions. They implement the treatment within his/her accepted professional nursing practice in a different clinical setting. They also make sure to give teaching about the treatment, which includes the effects and side effects of drugs and expected outcome. These all help the patient to alleviate their anxiety about the health status. Finally, they evaluate the outcome and effectiveness by reassessing and continuous monitoring. Moreover, ADNs provide physical competencies like gross and motor skills, strength, and mobility by moving and positioning the patient by using proper body mechanism. Their sensory perception provides a safe environment. They are competent in life saving practices, such as cardiac monitoring and airway management. They provide patient care by giving I.V, oral medications, blood transfusions and wound care. They demonstrate care and respectful behavior towards the patient, family, and other co-workers. Need to reference data within the text Bachelor of Science Degree in Nursing is a 4 year bachelor program accredited by a college or university. A BSN has the same medicalbedside nursing skills of an ADN. He/she provides the same patient care by assessment, diagnosis, planning, implementation, and evaluation. They also have physical competencies and sensory perception. Apart from that, they do their clinical judgment by using their critical and analytic thinking, which they earned through researches and evidence based practices. They have sufficient emotional stability to be responsible and accountable during a highly stressful event. They know how to deal with unexpected and changing environment. They show interpersonal skills and communication skills by interacting positively with patient, family, and large communities both in verbal and written form. Their logical and analytic thinking in patient management will help them to acquire higher education. Moreover, they creatively respond to continuously changing health system. Good review of BSN competencies. Again, need to reference within the text. An ADN acquired knowledge and skills from years of experience in clinical practice. They work with patients in a relatively short time. However, a BSN has knowledge and skills based on their researches, evidence based practice, leadership, and management. Their skills help them to provide a better patient care in a short time period. For an ADN, the nursing is a job and have little commitment to the work. Without considering the long term results, they move from one job to another. However, BSN is a career, which is a life time dedication that requires development and on-going learning. They can function at high intellectual levels and carry a strong professional identity and follow code of ethics. They are more accountable, independent, and responsible. Nursing care and approaches to decision-making are different based upon the educational preparations. For example, we had a 50 year old patient in our floor that came with left hip fracture. The patient underwent an open reduction and internal fixation of left hip. After 4 hours of post anesthesia care, the patient came to the floor. The ADN, who is the primary care nurse, assesses the patient and carried out all post-op orders. The patient was drowsy and was on morphine PCA. After 2 hours, the patient suddenly woke-up with pain in the left hip. The ADN gave more pain medicine and monitored the respiratory status. All of a sudden patient complained of shortness of breath. The nurse found the patient’s oxygen saturation dropped to 82 percent. She stopped the PCA pump and put the patient on 2 liters of oxygen yet the patient was complaining about severe pain in her hip. Apparently, the patient continued to complained of chest pain and her oxygen level continued the same. The RN called the charge nurse, who is a BSN. She assessed the patient and went through the patient history. Suddenly, she called the rapid response team; meanwhile, she ordered a stat chest x-ray by thinking that patient had a pulmonary embolism and transferred the patient to ICU. Later, we came to know the patient had pulmonary embolism. In this situation, the RN gave the basic treatments according to the knowledge from her experience. On the other hand, the BSN treated the patient from her critical thinking and high level of knowledge, which saved the patient’s life. Good patient care scenario The ADN can handle the critical patient situation very minimally by using her basic knowledge, skills, and experience with the help of other person. However, the BSN can handle the same situation independently with his/her critical thinking. Different level nurses have different roles in a hospital, even though they have same preliminary education about providing forthe patient care. The job expectations, patient interactions and contact are different in perspective of the RN’s and BSN’s duty. Good conclusion . . References Catalano, J.T. (2003).Nursing now: Today’s issues, tomorrow’s trends. Philadelphia: F.A. Davis. Need to put title into italics Competencies and Performance Standards Essential for Nursing Practice.( 2011) St Louis University. Retrieved from http://www.slu.edu/x19905.xml Hollis, Forster, RN (2011) ADN vs. BSN Retrieved from need to include date of retrieval http://nursinglink.monster.com/education/articles/3842-adn-vs-bsn

The Realization of My Advantages Essay Example

The Realization of My Advantages Essay Example The Realization of My Advantages Essay The Realization of My Advantages Essay Each individual is unique- this is one of the very clichà © lines which most people hear all too often. However, the reality is that this line is something that we must learn to remember. Being an individual means that we are different from other people and that we have different things to offer for various situations. Every person specializes in a skill or talent where he or she can excel, no matter how insignificant that skill or talent may be for others. Thus, I personally believe that it is important for us to seek our own interests to fully realize our capabilities while enjoying the things that we must do. I view that this is crucial whenever a person reflects on the advantages that he or she possesses. Even during my younger years, I have already been interested in colors and shapes. My parents used to buy coloring books and materials for me when I was a kid, and before I knew it, I was fascinated with colors. I tried various colors to match another color by mixing them in the corners of the plain drawing. As a child, I was developed a fascination for building things with my own hands. However, with my limited dexterity at that time, I was not able to build anything successfully. Although my mother often appreciated the small things that I created, such as boxes I made out of recycled materials, I always felt that I could do it better Thus, as I grew older, I became very keen on details, most especially with the things that I design. I started looking at magazines and was able to distinguish the designs that I like. Sometimes, I draw what I think or directly create things from scratch. Although this activity is very time consuming, I believe that this will hone my skills and will directly address my issues in being a perfectionist. I do think that in order to be the best in my craft, I also need to critique myself constructively. It is essential to be aware of my weaknesses so that I could improve as an artist. My training at Parsons, The New School of Design that offers a world-class education, is something that I have always been very proud of. As the said school is used in a popular reality show as a training ground for many fashion designers, being granted with the opportunity to attend training here would definitely have a great impact in my future career as a designer. Parson has a great faculty and staff members who provide top-of-the-line training for their students. By passing the training at Parson, I gain the impression and image that I am capable of making designs that the world can acknowledge as exceptional. In addition, the training which I have received as well as the design perspectives made me feel confident with myself. Thus, I believe that my training at Parsons provided me a competitive edge. Considering my personal assessment of myself, I believe that I am very unique from the other design students in terms of my willingness and devotion to this field. From the time that I was young up to this very day, I do think that my trivial interest developed into a strong passion for creating designs to make life more beautiful comfortable for people in different walks of life. Hence, my advantage is my passion to work which could be a trademark that would be remembered by others. By making a simple design that is captivating to the eyes of the viewers as well as convenient for those who would use it daily is one of the most important values that I have as a designer. This attitude is one of my competitive advantages that I possess that aid me in creating a name for myself to be acknowledged just like the other renowned artists in the world. For me, advantages are only a plus to the natural abilities and the talents which are bestowed upon us. Nevertheless, my education, personality, perspective, and my passion are the best advantages that I have. These competitive advantages will stand as my weapons to prosper and be noticed as an artist in my own genre and be appreciated by those who also believe in the mixture of beauty and comfort.

Global Misconceptions in The WHO Video

Global Misconceptions in The WHO Video Introduction The WHO video on chronic illness acts as a revelation, for the reason that it provides the audience with a view of the chronic health conditions in the developing countries. It serves to dispel numerous myths and misconceptions about the suffering of people in the third world countries from what have traditionally been viewed as lifestyle diseases, mostly affecting residents of the developing countries.Advertising We will write a custom essay sample on Global Misconceptions in The WHO Video specifically for you for only $16.05 $11/page Learn More People have tended to assume that the third world countries were immune or at least not prone to conditions, such as cancer, diabetes, and heart attacks, among others (WHO, 2014). Despite the assumptions, the video dismisses this information by indicating that 80% of the people who die come from low and middle-income nations. In addition, they are likely to affect women and children as they would affect men. The video contains several personal stories of victims from developing countries, most of whom are living in poverty and have been severely affected by chronic diseases. The stories focused on people living with chronic diseases and the underlying risks, given that today millions of people are dying, and many others are becoming disabled because of chronic diseases (WHO, 2014). The stories are aimed at raising the awareness. They demonstrate the very deep and personal impact of the diseases on individuals, their families, and communities. Are individual behaviors to blame? Individuals are not necessarily responsible for getting chronic conditions since, although the causes are known, many people often suffer from them even when they have not been exposed. In addition, some of them are genetic and/or environmental, which limits the extent to which potential victims can take actions. However, in some cases, individuals’ lifestyles significantly contribute to their vulnera bility. For example, someone who consumes excess amounts of junk food or alcohol would have relatively high chances of suffering from diabetes. Similarly, a heavy smoker would also be at a high risk of suffering from cancer because of his or her lifestyle (WHO, 2014). Nonetheless, the idea that nothing can be done is fallacious, since there are numerous measures that an individual can take to protect himself or herself.Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More These include regular exercises, a healthy diet, and frequent medical checkups. While they might not eliminate the risks of getting a condition, such as cancer or diabetes, risks would be significantly reduced. Developed vs. developing countries While chronic diseases are for the most part preventable, governments and health organizations in many third world countries have found it very difficult to address them due to s everal factors. In developing nations, the education levels are very low, which result in ignorance that complicates efforts to provide citizens with health education. In some societies, people refuse to accept the connection between lifestyle and illness, and blame supernatural powers or witchcraft. In addition, owing to insufficient funds and/or research data in relation to the scope of the problem, efforts to address these problems are often disorganized. Hence, they tend not to be very effective. Conversely, on the West, an educated population takes the issue very seriously, and many studies have been carried out on it, which makes it comparatively easy to address the matter (WHO, 2014). However, in the developed nations, there is a unique challenge because, despite the awareness of the risk factors, people often ignore them. In low-income nations, the main challenge is to get sufficient resources to fight the diseases, while, in the high-income ones, it is to educate people abo ut the risks of chronic diseases. Reference WHO. (Executive producer). (2014). Face to face with chronic disease. Geneva, Switzerland: WHO.

MGM630-0804B-04 Applied Managerial Marketing - Phase 2 Discussion Essay

MGM630-0804B-04 Applied Managerial Marketing - Phase 2 Discussion Board - Essay Example The company deals with a variety of items and is well spread across the three state region in around 1 ten stores. The company has been in this business from 1992 and has not been very inclined towards brand building. The company dealt mainly with only importing and selling of home dà ©cor and gift items and is now looking at moving into house ware items as well. Efforts are being made to improve the brand awareness and also the product portfolio of the company. There are a few issues that the company might face in the case of increasing the brand awareness. Since the company has been in the industry for such a long period and has always used brown bags to wrap their products, there has been very little or almost no attention that has been given to the GGI. It is not known if the company even has a reputation in the market at all. Also as the company is just starting to move into a new product line – House ware, it is obvious that the brand has no awareness for this portfolio of products. Also with the declining sales in the whole sale business and the store business remaining flat, it is obvious that the company is lacking a lot of marketing. To resolve these issues it is essential that steps are taken to correctly market the company and increase brand awareness. To do this it is firstly essential to understand the role of marketing in a society and how it affects a firm. The next section will deal with understanding this in brief. As already mentioned earlier, marketing plays a very important role for every business. It is a process of identifying, anticipating and satisfying the customer requirements. Marketing can be done using a number of different tools like advertising, branding, direct marketing, publicity etc. It is essential that all firms understand one simple concept, that societies do not require marketing and can exist